This Wednesday, May 23, is Dunkin’ Donuts’ Iced Coffee Day. It’s their annual local initiative to support Hasbro Children’s Hospital. For every iced coffee sold at Dunkin’ Donuts locations in Rhode Island and Bristol County, Massachusetts, Dunkin’ Donuts franchisees in the area will donate $1 to the hospital.
The annual event has helped raise well over $2 million since its inception in 2010.
This year, they’ve partnered with a local tradition call Good Night Lights.
Good Night Lights is a daily tradition in which local residents, businesses and law enforcement officials let the kids at Hasbro Children’s Hospital know we’re thinking of them. Every night, at exactly 8:30 p.m., Good Night Lights participants shine flashlights (and police cars, firetrucks and ambulances turn on their lights) toward the hospital from various locations in downtown Providence. In return, patients in the hospital flicker their room lights on and off and shine their own flashlights from their windows.
Shannon DaSilva, operations manager, Dunkin’ Donuts and Steve Brosnihan, founder/conductor, Good Night Lights, joined hs on set Friday to discuss this collaboration ahead of Iced Coffee Day which is celebrated on on 5/23.
Dunkin’ designed and produced 10,000 miniature keychain flashlights to give away in participating Dunkin’ Donuts locations throughout the month of May. Each flashlight includes the date of this year’s Iced Coffee Day. In-store giveaways will begin in early May.
Also, details will be forthcoming for a first-ever “Iced Coffee Night” celebration that will serve as the culmination of the fundraising event on the evening of 5/23. Franchisees, media partners, community partners and customers will be invited to India Point Park for an evening fun and, at the end, all will participate in Good Night Lights.