ChikMedia’s Meghan Rothschild is here to share her top tips for Facebook. How you can best utilize it for your business and beyond!
- Swap out cover photos regularly, think of them as a free digital ad
- Turn on the auto chat feature
- Post regularly, at least 4 times a week
- Make sure your profile is up to date: hours, address, website
- Use high quality imagery
- Utilize the event page feature!
- Testimonials – when possible, get people to review you on Facebook
- Updates to Facebook: penalization of external linking; Facebook is trying to keep things CONTAINED within the platform
- NO YouTube posts! Ever! They are Facebook’s biggest competitor so they get buried.
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