Survey: Majority of customers like checkout charity donations


PROVIDENCE, R.I. (WPRI) — Everyone knows what it’s like to be asked by a cashier in a store to make a donation to charity — but what really happens to all of that money?

It’s a question often asked at some retailers. “Do you want to donate one dollar?”

Some shoppers say donating is a great way to give back to the community.

“When I donate at the register I think it’s a great way to show the community that you’re giving back,” one shopper said.

But not all customers feel that way.

“I kind of feel guilty because it’s usually maybe a dollar or two — and it kind of gives you, like it’s a little pressure,” said another shopper.

A new survey found that 55-percent of customers like being asked to give.

“They feel good about the charity they have given at the register and about the retailer that has asked them to give,” said Brittany Hill of The Good Scout Group.

But 45-percent of people reported that they don’t like being asked to donate — but somehow end up donating anyway because they feel guilty saying no.

Regardless of how it makes customers feel, charity at the checkout counter is ringing in big bucks.

Retailers who collect donations collected $388 million in 2014, according to the survey.

J.C. Penny alone said its stores raised $5 million for the Charity For Kids by asking customers to “round up” their bill to the nearest dollar.

“Our typical round up donation is about 44 cents — but you know that number seems small and but actually adds up in the long run,” one employee said.

If you want to know where the money is going or just how much actually goes to the charity, you can go online to the retailer’s website or simply ask at the customer service desk.

Copyright 2021 Nexstar Media Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.



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