SOMERSET, Mass. (WPRI) — Actor Sacha Baron Cohen has agreed to drop his lawsuit against a Somerset cannabis dispensary.
Baron Cohen filed a lawsuit against Solar Therapeutics Inc. last summer for using his character Borat on a billboard without his permission, according to court documents. He was seeking $9 million in damages.
The billboard shows Baron Cohen posing as Borat to promote the company with the phrase, “It’s nice!” a reference to one of his character’s popular catchphrases, as well as, “Happy 4/20!”
The lawsuit claimed that Baron Cohen would never help advertise cannabis because he “does not believe it is a healthy choice.”
It was dismissed with prejudice on Tuesday, meaning Baron Cohen can’t take further legal action against the company.