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‘Fun-Sized:’ Rhode Island moves on from Rhode Iceland

Local News

PROVIDENCE, R.I. (AP) – Rhode Island has quietly released a new tourism campaign after a previous rollout turned into a fiasco, with a video that included footage from Iceland and the head-scratching tagline, “Cooler and Warmer.”

The new campaign for the smallest state in the union uses the tagline “Fun-Sized” and began in November. Its release was first reported by Providence Business News this week.

The campaign includes 7-second videos with people doing things such as rock-climbing and kayaking at Rhode Island sites. The camera then pans out to reveal a selectively focused wider shot simulating a miniature scene.

State officials say the videos were all shot in Rhode Island.

The state’s economic development agency says “Fun-Sized” means you can do everything you want on a fun vacation in a short period of time.

Copyright 2018 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Copyright 2019 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Providence

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