NORTH PROVIDENCE, R.I. (WPRI) — Idania Abreau has been a makeup artist for years, but she just became her own boss by opening Adoras Dream in North Providence.
“After 10 years, it was time to take a risk,” Abreau said.
Abreau uses social media, including Facebook and Instagram, to connect with clients.
“I get a lot of my business through social media,” she said. “I want to focus. I want to make sure I make it to the right clients.”
Sandra Giraldo also relies on social media to draw new customers to her company, Enjoyful Foods.
“My business is just me, so I use social media for everything,” Giraldo said.
Both women attended Facebook’s “Boost Your Business” event Wednesday in Providence.
“Technology is changing,” explained Laura Napoliello, Facebook’s Boost Your Business Program Manager. “Things are moving a lot more toward picture and video, so we’re equipping small businesses with the tools and the technologies that they can use different apps, different ways to mix their media, to draw the attention of their audiences.”
Those audiences are huge. The social media giant says more than 160 million people connect with small businesses on Facebook every month.
Rhode Island Commerce Secretary Stefan Pryor says it’s important for small business owners to know what tools are available to help them succeed.
“We know that the vast majority of businesses in Rhode Island are small businesses and we’re so grateful for a forum like this where we can reach so many of them,” Pryor said.
“We have unprecedented resources now,” he added. “In Rhode Island, we have small business loans, we have what’s called innovation vouchers which can connect a small business with universities so they can get research and development done.”
According to Facebook, people spend an average of 50 minutes per day on Facebook, Instagram and Messenger.