Despite rebrand, it’s staying the Dunkin’ Donuts Center…for now

Dunkin Donuts Center generic_1538601226728.jpg.jpg

PROVIDENCE, R.I. (WPRI) — The iconic New England coffee and pastry chain Dunkin’ Donuts may be streamlining its name, but not at its Providence arena namesake, said the arena’s general manager this week.

Last month, the Canton, Mass. company said that as of January 2019, it would be just called, “Dunkin’.” The name change will be phased in as franchisees update their stores — all 12,500 of them worldwide.

“We heard about [the name change] just like the general public did,” said Dunkin Donuts Center general manager Larry Lepore on Wednesday. The arena management decided to check in with Dunkin’ Brands to get the whole story.

The coffee chain has no plans as of yet to change the sponsorship name of the arena, Lepore said. But the company will make a decision at some point whether to leave it in ‘classic’ mode — or to make an update on Sabin Street.

The company has had the naming rights to the former Providence Civic Center since 2000. The center dates back to 1972.

Copyright 2020 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.


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