Campaigns using text messages to lure in voters

News

(WPRI) — On the days before an election, your phone has likely received several calls about promoting candidates or ballot questions, but now many campaigns are using newer technology. 

First came television and radio ads, and now it’s text messaging. Some people, including an Eyewitness News producer, are getting messages straight to their cell phones relating to politics. 

Experts say that getting text messages from advocates for poll questions or promoting candidates is completely legal. 

These groups are likely accessing a voters information right from their registration. That includes your name, address, phone number, and political party affiliation. 

Experts are saying that this form of political advertising almost guarantees a voter’s engagement because while we can change the channel on television, most of us can’t resist looking at our phones. 

There is a way to prevent these future text messages from lighting up your cell phone screen. Our producer discovered you can opt out of those by replying “STOP” to the text to unsubscribe. 

Copyright 2020 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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