Electrify America petitions for first-ever emoji in support of electric vehicles

Business News
2019 Tesla S75D, r m

FILE – In this Sunday, Feb. 3, 2019, file photograph, an unsold 2019 S75D sits at a Tesla dealership in Littleton, Colo. Rising trade tensions have sparked worries about the 17 exotic-sounding rare minerals needed for high-tech products like robotics, drones and electric cars. China recently raised tariffs to 25% on rare earth exports to the U.S. and has threatened to halt exports altogether after the Trump administration raised tariffs on Chinese products and blacklisted telecommunications giant Huawei. (AP Photo/David Zalubowski, File)

RESTON, Va. (AP)– As modern-day communication evolves, emojis continue to grow in popularity, with 230 new characters being added to major platforms in 2019. As such, it’s important that they be representative of today’s world, which increasingly includes electric vehicles (EVs) and the stations that charge them.

That’s why Electrify America – with its network of ultra-fast chargers for electric vehicles – has submitted a formal proposal to the Unicode Consortium, the governing body for emoji creation, to introduce the first-ever “Electric Vehicle With Charger” emoji for smartphone keyboards. The submission announcement and a corresponding petition on Change.org come just two days ahead of World Emoji Day on July 17.

The case for an EV with charger emoji.

An increasing number of consumers are purchasing EVs across North America and around the world. In the U.S., plug-in electric car sales rose more than 8 percent since April 2018. With global annual EV sales predicted to rise to 10 million in 2025, electric vehicle ownership is destined to become the norm in the coming years. Furthermore, consumer consideration for EVs is growing – a recent AAA report found more than 40 million Americans said they would consider an EV for their next car4.

Despite this, there is still a lack of awareness among drivers around how EVs operate and their benefits, including:

  • Federal and state governments offer tax incentives to adopt zero-emission electric vehicles (U.S. federal credit is currently up to $1,875 for Tesla models and as much as $7,500 for other vehicle models).
  • Many new EVs today can drive well over 200 miles on a single charge while some Tesla models deliver over 300 miles5 of range, and more charging stations are being built to support the growing number of EVs coming to market.
  • With responsive torque from a standstill, EVs accelerate quickly, offering a fun, quiet and comfortable ride.

“As EVs become more popular and charging station networks continue to expand, we felt it was time for an emoji that reflects the changing industry and future of transportation,” said Rich Steinberg, director marketing, communications, and Green City initiatives at Electrify America. “We hope an emoji, a symbol used in everyday digital communication, will help more people get used to the idea of driving an EV and become excited about the possibility of owning one someday.”

How to get involved: 

To support the creation of the “Electric Vehicle With Charger” emoji, consumers can express their excitement on social media using #EVmoji. To sign the petition, please visit Change.org.

For more information on Electrify America, visit electrifyamerica.com.

Copyright 2020 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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