Wharton management lecturer Albert Mannes conducted three experiments to test peoples' perceptions of men with shaved heads. In one of the experiments, he showed 344 subjects photos of the same men in two versions: one showing the man with hair and the other showing him with his hair digitally removed, so his head appears shaved.
In all three tests, the subjects reported finding the men with shaved heads as more dominant than their hirsute counterparts. In one test, men with shorn heads were even perceived as an inch taller and about 13% stronger than those with fuller manes. The study found that men with thinning hair were viewed as the least attractive and powerful of the bunch.
The study will be included in a coming issue of journal Social Psychological and Personality Science.
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