PROVIDENCE, RI (WPRI) - The man known for using rap to convey ‘positivity' has a new rhyming recipe to convince kids how cool it is to eat their fruits and vegetables.
"Fill half your plate with fruits and veggies every day," Mr. Deep Positivity rhymes on his award winning music video. "I hit the fruit stand because the price is right to get the fruits and veggies that I like."
Before tuning into his positive messages about everything from peer pressure to respecting police, James McBride was a part of the negative element he tries to help young Rhode Islanders avoid.
"And I wasn't even a fighter but I got pressured," McBride explains, reflecting back on his less positive past. "I was a good writer though. And I was rapping with these guys and trying to beat them, being hardcore because they were hardcore."
We watched McBride set up his boom box near Kennedy Plaza where he fit right in with the typical street sounds of any given day.
"One two, one two," McBride says into his microphone.
A bicyclist breezes by but stops right up the street to watch. He offers some raw language to describe what he expects to hear from a rapper but then hears McBride rhyming about produce.
"But it sounds good, you know," the man on the bike said. "And I eat my veggies everyday."
"I used to swear a lot in my songs about marijuana, girls, fighting," MDP said. "But since I became Mr. Deep Positivity; No swearing."
The rhyming recipe was concocted after McBride heard a diagnosis that he was positively overweight.
"They said, ‘you have high cholesterol'. And I don't want to die early. So she said, you have to eat a lot of vegetables."
He found out the bad news about his weight about the same time as the start of a U.S. Department of Agriculture contest. McBride combined his own need to eat better with his writing, rapping and video skills to win the My Plate Fruit and Veggies Video Challenge.
The cash prize was a nice surprise and the subject became a great addition to his collection of life lessons that he brings to classrooms across the area.
"It's a little obscure," another passer-by offered. "But he's got flow. He's got flow."
McBride hopes he has enough ‘flow' to convince his listeners to choose fruits and veggies over burgers and fries.
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