Michael Caine and Morgan Freeman were doing satellite …
In this film publicity image released by Universal Pictures, a scene from "Battleship" is shown. (AP Photo/Universal Pictures)
Jonathan Winters, the cherub-faced comedian whose breakneck …
Advertisement
Sony triples down on Hasbro plan with 'Tonka'
Based on the 65-year-old Tonka truck line of toys
Updated: Tuesday, 12 Jun 2012, 7:02 AM EDT
Published : Tuesday, 12 Jun 2012, 7:02 AM EDT
LOS ANGELES (AP) —The battering of "Battleship" at the box office hasn't scared Sony away from Hasbro toys.
The studio is tripling down on its strategy of making movies based on playthings. On Monday, it announced it would make a movie called "Tonka" based on the 65-year-old Tonka truck line of toys.
Sony is also developing movies based on Hasbro Inc. board games "Risk" and "Candy Land."
"Tonka" will be an animated movie co-produced by Sony Corp.'s Sony Pictures, Hasbro and Adam Sandler's Happy Madison Productions.
Universal Pictures' "Battleship," based on the Hasbro hunt-and-destroy board game, crashed on its U.S. debut May 18, coming second in a weekend dominated by "The Avengers" in its third weekend of release.
"Battleship" has so far grossed about $295 million worldwide, not enough to cover its costs.
Ground rules for posting comments: No profanity or personal attacks. Please comment on the subject of the story itself. If you do not follow these rules, we will remove your post. Keep it civil, folks!
Our commenting section is powered by IntenseDebate. If you registered for an account but didn't receive a verification e-mail, check your spam folder or click here for more information. For additional technical help, click here.
Email This
Print This
View Story on a Single Page
Advertisement
Advertisement