Why advertise on local tv?

The Consumer Embrace of TV Has Never Been Stronger

• HD is a home run for the viewer. Penetration currently 15%, will skyrocket.
• TV on Internet sites is being watched by 38% of the population.
• Mobile TV subscriptions are projected to reach 50 million by 2010.
• Digital multicasting brings new opportunities in programming and viewing choices.

Viewer Satisfaction Grows

• Nielsen documents that TV viewership is at record levels
• DVR adds to satisfaction and usage
• More viewers watching on bigger, better sets, often in High Def
• A good TV spot has never had a better chance to connect and persuade

“Traditional” and “New” Media Observations Going Forward

• Video power will never recede.
• Multi-screen is permanent.
• TV and Internet are complementary.
• Reach is the foundation. Targeting focuses Reach. Both matter.
  Localism resonates on all screens.
• Search has great utility but search is not brand-building.
• Addressable (targeted) TV advertising seen as “holy grail.”
• New tech yet to face test of time, and hard questions… Google’s clicks and stock price, for example.
• The “message” is still the key to it all. Fresh, relevant creative breaks thru the noise.
• It’s all about the empowered consumer… demos, habits, disposable income, geography, etc.
   

WPRI and FOX Providence utilize Eckstein Summers Armbruster & Company as  a service to our clients at no charge.

Eckstein Summers Armbruster & Company’s   TV1st Program is a proven collection of television strategies and creative concepts that has pointed the way to real business growth for thousands of local advertisers.

TV1st delivers more immediate ROI to both the advertiser and the station enabling companies to employ smart broadcast usage as their primary growth engine.

Eckstein, Summers, Armbruster & Company is the nation's premier retail advertising and media sales consultancy. Founded in 1981, the firm works in over 70 U.S. media markets with thousands of local advertisers each calendar year.

ESA campaigns, designed to deliver market share gains with a declining cost of new customer acquisition, reach over 60% of U.S. households and span each category of business.