The Internet is now the most popular source of news after TV, …
Mobile Advertising
Mobile Advertising
Today there are…
- 145M mobile media consumers
- 127M use SMS
- 48M use the mobile web
- Unique mobile web users grew from 37M in January 2008 to 48.2M in December 2008, a 30% increase
- 12M use mobile video
- Growth in usage is attributed to 3G and smartphone penetration
Why Advertise on Mobile?
It is Uniquely Personal
- Cell phones have become one of our most valued devices. Most people don’t leave home without them.
It is Convergent
- Mobile encompasses more than just phone calls.
- It offers data, web, entertainment, information and communication on one device.
The Audience is Engaged
- Unlike traditional media, the audience is focused on their mobile screen.
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